The KinzStyle Shop is a store in which a player can purchase high-end clothing and accessories. The boutique is owned by Persephone, and has been in business since October 2007. In order to access this particular shop, a player must obtain and enter a Feature Code that is accompanied with physical Webkinz clothing. Once the feature code is entered, a shopping bag is added to the player's dock. Inside of the bag is the KinzStyle Shop. Virtual dresses for Webkinz Pets were first introduced in the KinzStyle Shop.